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Top tips to promote your business

Every business would love to win more new clients, but selling yourself can fall behind on a decorator's priority list.

However, promoting your company need not be difficult and time-consuming. Keep reading for some easy ways to get your name out there, increase your profile, and win new business.

Win business with your DSD profile

On the Dulux Select Decorators website you have your own business profile which potential customers can review. This can be a highly valuable tool to gain new business, and there are two easy ways to improve your profile.

1. Keep your profile up to date

Ensure you have the correct information displayed, especially an up-to-date telephone number, email and website address. It is good to add multiple contact numbers (if appropriate). Make sure you also update your skill set by clicking all of the skills you offer, as this will help customers find the person with the skills they need.

2. Gain customer feedback

The best thing you can do for your profile is to get customer feedback - and make sure it is up to date. You never know what other great opportunities you may miss by not having reviews from 2018!

How to get feedback:

  • Leave the Guarantee forms with customers. The Guarantee form has the feedback section attached.
  • Ask your customers to return the form to the office.
  • Remind your customers to tick the box designated to allow you to use their feedback. This is really important!
  • Encourage your customers by telling them about the £50 Bonusbond voucher competition. This is a monthly competition in which one lucky homeowner who submits feedback about their decorator can win a £50 voucher.

Why is customer feedback important for your business?

For starters, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. But the reviews have to be recent, as research has shown that reviews older than one year tend to be questioned by potential buyers.

Because the nature of your business is mostly dependent on your location, the study shows 72% of customers say that positive reviews make them trust a local business more and use its services. All this means that reviews on your DSD and other profiles play a great role in generating leads.

As a great tip, a potential customer only needs an average of 4 - 6 recent good reviews to make a purchase decision. This research was conducted by Invespcro.com

If you need any assistance in updating your Dulux Select Decorators profile, please email us duluxselectdecorators@diversity.agency or call 0333 222 7022.