With millions of people stuck at home, it should come as no surprise that the average time people are spending on social media has skyrocketed. That’s why it’s more important than ever that your social channels are up to date and active with the best content so if people are thinking about booking a big job for after lockdown, you’ll stand out.
Regularly show off your work by sharing photographs of finished jobs (with your client's permission of course). Have a look through your photos to see what you have that could make a good Facebook or Instagram post that shows off your work. If you don’t have these to hand, have a look at your clients own social media channels or ask if they’d be willing to take a picture for you.
This might also be the time to set up a new channel. Different platforms serve different purposes, for example, Instagram is a great way to show off your finished work to homeowners, whereas LinkedIn might be better if you’re hoping to work for other businesses.
Be a part of the Community
Importantly, just be proactive - post in forums, follow other users, and comment on other people’s posts. Avoid using formal language - social media is a way to speak to people naturally. Adding personal touches, like using someone's first name, offering free advice for anyone trying small DIY, and recommending other professionals such as carpenters or builders, all helps ensure you’re front of mind for when regular work resumes.
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