Penfield Decorating Contractors Ltd win Dulux Connect Award for re-vamp of Absolute Collagen’s Birmingham site

Penfield Decorating Contractors Ltd win Dulux Connect Award for re-vamp of Absolute Collagen’s Birmingham site - completely transform the business’ interior using Dulux Trade’s Diamond Matt in Sulphur Sunrise. 


Founded in 2015, Absolute Collagen produces collagen supplements for the hair, skin, and nails. To help them stand out from the crowd, the team wanted to update their premises in Birmingham by changing the previously grey interior to a bolder, brighter yellow – and they approached the team at family-run business, Penfield Decorating Contractors Ltd (PDC), to carry out the work.

The PDC team visited the site in December 2021 to view the premises and provide a quote – and returned in January of 2022 to complete the project. Within just a few days, the team were able to completely transform the business’ interior using Dulux Trade’s Diamond Matt in Sulphur Sunrise. 

Penfield Decorating Contractors Ltd  at Absolute Collagen site

Darcy Laceby, Co-Founder and CBO at Absolute Collagen, said: “I approached the PDC team during the busy Christmas period with a job requiring a very quick turnaround. The team came out between Christmas and New Year to quote and were able to start the first week in January. The quote was very reasonable, and they got the job done to a high standard.”

Absolute Collagen site

As well as meeting the client’s exacting colour requirements, Diamond Matt in Sulphur Sunrise enabled the PDC team to create an eye-catching space that is aligned with Absolute Collagen’s brand look and feel. What’s more, to ensure a professional finish and enhance the interior further, the team applied an additional coat to make the premises look its very best. Diamond Matt also contains Anti-Fade Technology, ensuring a truly long-lasting colour.

Penfield Decorating Contractors Ltd  at Absolute Collagen site

In addition to colour, it was also important for the paint to be durable; as the site experiences high footfall, the paint used needed to be tough and stain resistant. Diamond Matt contains unique Stain Repellent Technology that prevents stains from setting into the surface. It also makes cleaning easier, ensuring that the professional finish applied can be easily maintained. 

Absolute Collagen site

The team also needed to be able to complete the work quickly and cause minimal disruption to the team at Absolute Collagen. Thanks to its water-based formula, Diamond Matt can be re-coated within just 4-6 hours. This enabled the team to turn the job around in good time.

Penfield Decorating Contractors Ltd  at Absolute Collagen site

Carl Penfield, Managing Director at PDC, said: “Darcy knew what she wanted from the get-go, and it was a joy working with her to update the interior of the Absolute Collagen site in Birmingham. Dulux Trade’s Diamond Matt was easy to work with, offered the bold colour choice that was in keeping with the Absolute Collagen brand and provided the durability needed for this project. 

“We are so pleased that our work has led to us winning the Dulux Connect Award for Colour and Design.”

Since the Birmingham project, PDC has also been tasked with decorating the Absolute Collagen site in Telford

To find out more about Penfield Decorating Contractors Ltd visit: https://www.facebook.com/Penfield-Decorating-Contractors-ltd-544210688983052/about/ 

For further information on Dulux Trade Sterishield Diamond Matt visit: https://www.duluxtradepaintexpert.co.uk/en/products/dulux-trade-sterishield-diamond-matt