“For students, the rooms are a bit like a blank canvas, so they're usually neutral or white,” explains Charlotte Page, Procurement Officer at McLoughlin. “But the communal areas tend to involve more colour so they are bright and welcoming spaces for them.”
As well as using water-based paints such as Dulux Trade Diamond Matt, applied by traditional brush and roller methods, McLoughlin used cutting-edge technology to apply digital one-piece murals of the London landscape in each of the 454 cluster bedrooms and studio apartments in the building.
For the clear mastery of design principles and skilful colour choices demonstrated by the team, while adopting innovative, specialist techniques, McLoughlin won the Dulux Connect Award for Best Use of Colour And Design.
“The one-piece murals were digitally-printed iconic photos of the London skyline, including London Bridge, Tower Bridge and The Gherkin,” Charlotte says.
“Because it’s a seamless one-piece, you don't have two rolls you need to match together. It's new technology compared to the standard rolls of wallpaper and it gives off a better finish because you don't have any lines.
“It looks better, it won't peel off and will last a lot longer.”
To enable McLoughlin to apply the murals, the team’s wallpaper expert received specialist training, which was held by Vista Digital, the company that makes the coverings.