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We understand that decorating is about more than just paint on walls

It’s about making clients happy and doing a job you can be proud of. So when you choose a paint, you want to be sure it’ll give a perfect finish. Our team of dedicated experts has developed paints with a creamy consistency and unrivalled formula that deliver consistent results with no patchiness. In fact, we want you to love the end results so much that, if for any reason, you don’t, we’ll replace your purchase.

Dulux Promise

A promise kept

See our latest TV ad

A lot of people talk about promises, but our paint will give you the perfect colour, coverage and uniform finish – or we’ll replace it.

Watch the ad

Lift the lid

Whats in a can of Dulux Trade?

Fine pigments? Tick. Quality ingredients? It’s a given. But there are a few other things you may not expect that go into our tins of paint…

View our history

“I recommend Dulux Trade to all my customers. Five stars”

Carl Lesh, Director at TCHL Interiors Ltd

Dulux heritage

Improving lives since 1919

We’ve been producing the nation’s best-loved paint for decades, helping add colour to people’s lives and supporting the wider community.

View our history

Paint picker

Find the perfect paint

Whatever the job, our carefully curated colours and finishes will make finding the right paint for your client easy.

Explore our range

“The Diamond range is excellent. My go-to recommendation to clients”

Tyrone Power, Power Precision Paint

Dulux Quality

Hear the quality of our paint

(Yes, you read right)

Meet our mascot

It's a (Dulux) dog's life

The iconic Old English Sheepdog has been our mascot for the last 58 years. Find out what it takes to be a brand's best friend.

Read the article

Let’s Colour

The positive power of paint

With Let’s Colour, we’ve been harnessing the power of colour to paint a brighter today and pave the way for an even better tomorrow...

Find out more

Moving forward

Paint the future positive

We’re committed to bringing you more than just perfect colour. Find out how we’ve been developing a brighter future for our planet…

Explore our products