With three simple questions we can help you select the right choice of paint to make your project more sustainable

What’s in it?


We recognise that most of our customers do not have time to explore the complexity of our paint formulations. However, to guide all our decisions we worked with independent sustainability experts Forum for the Future to develop a unique Environmental Impact Analyser (EIA) tool for our formulating chemists. This helps them measure the impact of each formulation and design more sustainable paints.

How long does it last?


Some of our products can last longer due to their superior toughness and ability to withstand repeated cleaning. This can often extend maintenance cycles. Where maintenance is the main driver of decorating using durable products will ultimately have less impact on the environment by reducing the quantity of the paint used over the decorating life cycle.

How much will you need?


Choosing a product with a higher spreading rate without compromising on opacity will mean it goes further. Products that require fewer coats or have a greater spreading rate enable less raw materials to be used and therefore resources to be used per m2. This can also help to cut labour costs on each job.

Other considerations

Assessing the demands of the job


In addition to considering the sustainability of the paint, the right solution for a particular job will vary, dependent on which factors are of most importance. These may be:

  • Lowest environmental impact over the total life cycle
  • Lowest embodied carbon on application
  • Specific positive environmental or health and well-being attributes

Due to improvements in our formulating technologies and the environmental impact of solvent-based paints, we strongly recommend that water-based paints are used for trim areas such as doors, skirting, window frames etc. wherever possible.

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