What should hospitality environments aim to do today? Delight – according to the experts. In today’s post-pandemic world, people have a growing appetite for playfulness, optimism, and light relief1, and public spaces that want to stand out need a wow factor2. The joyful, soft pastel colours in the Dulux Trade uplifting colour story are designed to do just that.
As well as making an impact, a hospitality space needs to feel warm and welcoming. Research shows that, today, rather than cool grandeur, people are looking for an elevated but comfortable ‘home-from-home’ feeling. The global earth tones found in the Dulux Trade warm colour story help to bring a cosy ambience to places where people want to come together and relax.
And, of course, Dulux Trade Colour of the Year, Sweet EmbraceTM, works beautifully with all these shades.
1 Constantina Tsoutsikou, Founder, Studio LOST, from Roundtable discussion, hoteldesigns.net, April 2022.
2 Brenda Milis, The Future-100-2022 Wunderman Thompson, January 2022.