Dulux Trade Weathershield - The Perfect Choice for Homeowners

When you’re approached by a client to discuss painting the exterior of their home, one of the first conversations you’ll have will focus on paint choice.

And as with most jobs, they’ll want to know which paint you think is best for the job; and why your recommendation is better than something they can pick up from a DIY store.

With the Dulux Trade Weathershield range, the differences are clear. That conversation will be a simple one. 

1) Dulux Trade Weathershield gives homeowners an unbelievable choice of colours.

Over 600 different shades to choose from. That’s a huge choice, and a huge benefit that your clients will really love. They will truly be able to customise the look and feel of their home with a unique colour choice to make it really stand out (or blend in seamlessly if that’s their preference). 

Our Weathershield Fandeck - available upon request - can help you and your customers select the perfect colour - grouping complementary tones together. Or you could use the Dulux Trade Colour Sensor tool. This lets you scan an item your customer loves the colour of to instantly find a Dulux Trade Weathershield colour match.

Your clients will be impressed right from the start of the project with the Weathershield colour range - well beyond the whites or traditional pastel colours they might associate with exterior walls.

Whether they want to create a modern look, boost the charm of their countryside property or resurrect a grand, Victorian feel for their home, Dulux Trade Weathershield has the answer. 

2) Dulux Trade Weathershield is developed to last

Value for money is always going to be top of your client’s mind when commissioning an exterior paint job, which makes the newly upgraded Dulux Trade Weathershield Smooth Masonry Paint the perfect choice with its superior longevity. 


It’s been specially formulated to last for up to 15 years in all weather conditions, delivering true, all-weather protection, for homes up and down the UK. 

Dulux Trade Weathershield Smooth Masonry Paint offers a high quality, water-based option for good, all-weather protection all year round. And for homes in particularly extreme environments, subject to more extreme coastal conditions for example, our Dulux Trade Weathershield Maximum Exposure Masonry Paint is five times more flexible to give added protection against the harshest weather and help prevent cracking. 


3) Dulux Trade Weathershield boasts the latest protective technology

As well as offering up to 15 years’ protection against the weather, Dulux Trade Weathershield Smooth Masonry and Dulux Trade Weathershield Maximum Exposure are packed with additional protective properties to help combat mould and prevent algae.

Both mould and algae are likely to be key concerns for your client, and recommending Dulux Trade Weathershield will help you alleviate those fears.

The carefully developed fungicide within our Weathershield paints work within the surface to stop mould disfiguring the paint film, and our specially developed stay-clean technology works to minimise dirt stains. 

And for added customer peace of mind, the Dulux Trade Weathershield Multi-Surface Fungicidal Wash can be used to clean any exterior wall before you begin painting to thoroughly wash away any existing mould, algae or lichen.


4) Dulux Trade Weathershield is quick and easy to apply

If you are concerned about the process of transforming the exterior of a client’s home, Dulux Trade Weathershield has great application benefits that you are sure to find reassuring.

For example, Dulux Trade Weathershield Smooth Masonry Paint is water-based and very easy to apply. You can use brushes, rollers or spray - whichever method you prefer - and speed up drying time to minimise any disruption.

The paint will also be touch dry and shower resistant within 30 minutes, which makes it perfect for applying in the changeable British weather.

And if your client needs you to apply paint in less-than-perfect circumstances, Dulux Trade Weathershield Maximum Exposure


5) Dulux Trade Weathershield gives an outstanding finish

Ultimately, your client will be looking for the perfect finish on their home exterior, whichever paint is used. Dulux Trade Weathershield gives them just that. 

Whether they’re looking for a smooth or a textured finish, the Dulux Trade Weathershield range delivers the high-quality, long-lasting finish that every homeowner wants. It has high opacity - only requiring two full coats for the normal, outstanding finish process (on good, previously painted surfaces, only one coat may be required).

And because it contains our unique anti-fade technology, whatever colour your client chooses is sure to last for years to come.

To find out more, watch the video below:

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