star social-channel-googleplus surface account images colour extern-link map location store-on star brush paint-rol paint tester conditions delivery payment minus_16px plus_16px close_16px arrow-down_16px arrow-up_16px arrow-right_16px selected_16px email external-link social-facebook social-googleplus social-twitter list work business clients painters-icons-v2-source_pdf social-channel-facebook social-channel-instagram social-channel-instagram2 social-channel-twitter social-channel-youtube carrousel_prev carrousel_next download save-colour-off shopping-cart shopping-list store-finder search share save-colour-off2 save-colour-on info-off info-on workspace loader close

Customer priorities: what homeowners Are Looking for in 2021

Business Clients Work

To help you book in work now or for the future, we’re looking at what customers will need for their homes in the ‘new normal’.

What exactly are your customers looking for?


We surveyed homeowners and asked what their decorating priorities were after lockdown, and three of the top five answers involved painting:


1: Painting the living room (25.22%)

2: Getting new carpets (20.11%)

3: Painting the dining room (15.14%)

4: Hanging new wallpaper (14.75%)

5: Painting the exterior of my property (12.91%)


The demand for your services is out there. But how are you going to reach new customers?


Use the internet to build your decorating business


With our six steps to social success, it’s easier than you might think to build your business online:


1: Choose your social channels
2: Focus on one or two of them
3: Show off your work

4: Ask for reviews

5: Offer advice where you can

6: Be yourself


Promoting and marketing hints and tips


The way we use our homes has changed as a result of lockdown. It’s time to focus on these areas that your competitors might have missed:


Zoning homes


By using specific colour schemes, you can help your customers to create specific zones and multipurpose spaces. It can be as simple as using cool blues like Denim Drift to create a calm work area, or a bright feature wall to signify that this room is for play. 


Explaining how you can use Dulux colours to create zones for work, relaxation and socialisation and reassure homeowners that you’re a real expert.


Decorating for wellbeing


Switching bold, brash colours for mood-boosting and calming shades from the Dulux ColourFutures palette will help you create spaces where your customers want to spend time.


Take it outside


Show customers how to turn the garden or other outdoor areas into another room for entertaining and socialising, and you’ll open up a whole new range of opportunities.


If you’re the first decorator in your area to reflect the changing ways we use our homes in the services you offer, you’ll quickly find yourself streets ahead of the competition.




How to create client agreements

Read More

Boost your reputation using social media

Read More

Get a perfect ‘scope of work’

Read More

Get the perfect reference

Read More