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Revealed: The latest decorating research

New research has revealed that the paint, wallcoverings and woodcare product sector in the UK is now worth an estimated £925 million, and that there has been growth across the sector in recent years.

AMA Research, leading publishers of market reports and forecasts covering the building and construction sector, say that the paint and effects market in the UK has grown by an estimated 8% since 2009 with growth also in both wallcoverings and woodcare.

Changing consumer tastes are partly responsible for the rise as more and more people turn to water-based products and those that offer added value. Environmental concerns about solvent-based paints have driven innovation in the sector, and Dulux Trade are at the forefront of water-based paint technology.

When your customers demand paints that offer both a quality finish and boast green credentials, you can be safe in the knowledge that our products fit the bill. Examples of some of the multiple product improvements for Dulux Trade Vinyl Matt are:

  • An improved in-can consistency for even better results
  • A smooth flow for easy application
  • Improved colour rub resulting in good colour retention
  • Excellent coverage and opacity: spreading rate +17m²/l

Customers are also increasingly turning to paints that add value, such as those that are durable, stain-resistant and easy to clean. There has also been an increase in demand for more specialist paints, including light reflecting, textured finishes, anti-bacterial, low odour, fast drying, anti-slip floor paint and insulating paint.

Again, Dulux Trade are at the cutting edge of creating paints that both your commercial and residential customers love. Offering an excellent finish and superb durability, your link to the Dulux Trade brand provides your customers with the reassurance that they are getting a high-quality product.

Customers increasingly turning to trusted decorators

The research from AMA Research also concludes that customers are increasingly turning to qualified professionals to carry out work.

Partnering with a trusted brand such as Dulux Trade can help your business to stand out against your competitors, as Keith Taylor, Director of AMA Research explains: "The trend to 'get someone in' instead of doing it yourself is also expected to continue benefiting the market.

"Market prospects in the paint and wallcoverings market remain positive... Levels of residential RMI are forecast to increase, despite the economic uncertainty - not only are people improving their home instead of moving, but the trend to carry out improvements prior to placing properties on the market appears to be returning."

Research from Dulux Select Decorators overwhelmingly demonstrates the trust that customers have in professional decorators. A massive 99% of customers say they would use their Dulux Select Decorator again in the future, while approved Select Decorators are rated 4.99 out of 5 for workmanship and 5 out of 5 for reliability.

Find out more about the benefits of becoming a Dulux Select Decorator here.