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Now is not the time to compromise on quality

By Michael Van Harmelen, Senior Brand Manager for Armstead

This year has been tough for the trade. There’s no escaping that. The impact of the first nationwide
lockdown is still being felt by many professionals, while new restrictions are likely to cause further

The result is that now, more than ever, finding ways to be cost effective is becoming a priority. But
cutting costs can come at a risk to the most valuable asset you have - your reputation. Hard won and
easily lost - protecting it is vital, especially in this current climate, where competition is fierce.
That’s where Armstead can help. We’re committed to producing high-quality trade performance
products at competitive prices - meaning your reputation is safe in our hands. Our advanced
formulation, developed by AkzoNobel experts, gives you the tools to do a good job, while keeping
costs down.

And that’s so vital as the trade continues to build back from the disruptions earlier this year. If a poor
product lets you down, that’s your livelihood on the line. If the finish isn’t up to scratch that can spell
very bad news. Word travels quickly - especially online - a poor review of your work can see your new
business pipeline dry up overnight. And no one can afford that at the moment.

That’s why you can rely on the Armstead range. It has some real muscle behind it from the experts
who also produce brands including Dulux, Cuprinol and Hammerite, that pushes paint performance to
new levels. For example, our Armstead Durable Matt shares the same class one standard of
scrubbability and stain resistance as premium brands, giving you a quality, durable finish you can rely
on to last.

It wins plaudits for its performance offering the opacity and coverage that a pro is looking for. Making
smart choices on products can be critical for sectors where budgets are tight but high quality is still
required, like social housing. It’s equally great for decorators who operate in the rental market - where
properties get redecorated every three years. It allows these homes to remain looking better for
longer in a cost-effective way.

We understand that people like to stick to what they know, especially in the current climate. But we
find that those who give us a try - stay with us for the long haul. And that covers the whole spectrum
of the industry - from sole traders to small decorating firms, large contractors and beyond.
The fact of the matter is there’s no compromise with Armstead - it helps you bring your A game every

For more information on the Armstead range visit:

Durable Matt