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New Stain Repellent Technology for the Dulux Trade Diamond Range

New Stain Repellent Technology for the Dulux Trade Diamond Range

Known for its pioneering professional product innovation, Dulux Trade has revamped its Diamond Matt and Diamond Eggshell products, significantly improving the range. These upgraded products now have the added benefit of market-leading stain repellent technology.

This latest technological advancement ensures that stains are actively repelled on impact with the surface, minimising contact time and making the stain easier to clean. So easy, in fact, that now surfaces can be simply wiped clean.

So what difference will this make to your project? Well, as a result of the newly added technology, paint looks better for longer, extending maintenance cycles and setting new standards in durability performance. with even higher resistance against scuffs and cleaning. But there are wider implications for this new, longer-lasting technology too.

Samantha Balloch, Dulux Trade Marketing Manager, explains ‘Traditionally, durable performance paints employed in high traffic areas were required to withstand frequent cleaning cycles without damaging the surface. Now, with the new Diamond range, we have taken a huge leap forward in durability performance by making sure the paints not only have excellent scrub and scuff resistance but are also resistant to discolouring from wet stains. This is an industry-first which will help lower costs by extending maintenance cycles, which in turn improves sustainability and reduces the environmental impact of the decorating process.’

The range makes it possible to achieve lasting quality finishes in over 11,500 Dulux Trade colours, including the recently revealed Colour of the Year 2016, Cherished Gold. With improved resistance to scrubs, scuffs and stains, the Diamond range of paints guarantees walls will stay looking great for longer, whatever life throws at them.

See Diamond technology in action with our product demo videos for specifiers and appliers.