star social-channel-googleplus surface account images colour extern-link map location store-on star brush paint-rol paint tester conditions delivery payment minus_16px plus_16px close_16px arrow-down_16px arrow-up_16px arrow-right_16px selected_16px email external-link social-facebook social-googleplus social-twitter list work business clients painters-icons-v2-source_pdf social-channel-facebook social-channel-instagram social-channel-instagram2 social-channel-twitter social-channel-youtube carrousel_prev carrousel_next download save-colour-off shopping-cart shopping-list store-finder search share save-colour-off2 save-colour-on info-off info-on workspace loader close

A new look for water-based paints

A new look for water-based paints

Dulux Trade has doubled the sales in water-borne products over the last 3 years, and the ambition is to hit 50% in water-borne wood and metal products by 2020. Select Decorators can help in successfully moving customers from solvent-borne to these more sustainable alternatives.

New look for woodwork and metal products

As part of this ambition, from October 2018 the packaging for these products will be refreshed to make them easier to find on shelves. Look out for the updated colour banding and the new 'Water based' tap icon, as well as new messaging on key product features.

There are multiple advantages that water-based products have to offer, including:

  • Quick drying / getting 2 coats done in 1 day
  • Non-yellowing / Longer-lasting whiteness
  • Low odour
  • Safer to use
  • Easier to clean brushes
  • Better for the environment.