A new look for water-based paints
Dulux Trade has doubled the sales in water-borne products over the last 3 years, and the ambition is to hit 50% in water-borne wood and metal products by 2020. Select Decorators can help in successfully moving customers from solvent-borne to these more sustainable alternatives.
As part of this ambition, from October 2018 the packaging for these products will be refreshed to make them easier to find on shelves. Look out for the updated colour banding and the new 'Water based' tap icon, as well as new messaging on key product features.
There are multiple advantages that water-based products have to offer, including: