The design team from one of the UK's biggest IKEA stores have joined forces with Dulux Trade to create an eclectic series of in-store displays showcasing the versatility and breadth of furnishings, accessories and design options available to help their customers to unlock their individual style.
In 2018, Dulux Trade teamed up with the IKEA store in Southampton to collaborate on the redecoration of the entire store. The Swedish furniture chain is famous worldwide for its affordable, stylish furniture and home decor essentials, displayed in a unique store layout. Each store is made up of a series of showrooms that displays IKEA products in inspirational settings, allowing customers to visualise their own renovation projects. Colour is a very important part of this process, to tie the rooms together, making this collaboration with Dulux Trade the perfect partnership.
Each season, IKEA stores go through a complete redesign of all roomsets, to incorporate the ever changing trends in interior design. The Southampton project was led by Dulux Creative Director, Marianne Shillingford, who went to the Southampton store and worked with employees there, including Izabela Kaminska, Interior Design Manager for IKEA Group, to design a number of harmonious colour palettes for use throughout the store.