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Dulux Trade's Words & Pictures Colour Trend

Dulux Trade's Words & Pictures Colour Trend

One of the five key colour trends from Dulux Trade's Colour Futures 2016, Words & Pictures is beautiful palette of cool pastels and neutrals. Ranging from chalky off-whites such as Grey Steel 4 (00NN 83/000) to deep inky hues such as Veiled Violet (70BB 15/081), it's a novel yet subtle palette that'll work for everything from domestic spaces, to hospitality, public and educational spaces. Dulux Creative Director Marianne Shillingford tells us what inspired the trend, and how best to incorporate it into your projects.

What was the concept behind the trend Words & Pictures?

'Words & Pictures' reflects a growing movement towards re-addressing the balance between the importance we place on images and words.

Modern society is saturated by imagery and we all have hundreds of captured moments on our mobile devices that are rarely edited and will probably never be printed. Against this cacophony of visual noise, words are often reduced to sound bites and captions which fight for attention, but in the struggle to be heard a new found significance is placed on considered things we write and say. In China, the art of storytelling is very much back in fashion and across the world we see a resurgence in literary clubs and societies. The theme of typeface and lettering has also recently become popular in art, design and architecture and the written 'call to action' media campaigns are proving to be the most effective at grabbing our attention.

The colour palette is very muted; what were the sources of inspiration behind the hues?

The palette tells a beautiful visual story in that it has a fascinating duality. One half is influenced by the colours of traditional writing materials like ink, carbon paper and graphite, and the other half reflects the filters we use for images shared on digital media like Instagram.

What type of spaces would this palette work best in?

These are colours for spaces in which we really live, such as open plan living dining rooms and study areas, although the subtle nature of the shades makes them all extremely versatile. Words & Pictures is a distinctly human-centred trend that although informed by changes in technology and communication, lends itself to interpretation in all styles of living and working space.

What would be your tip for using these colours if you were worried about a space looking too cold?

Just add plants and natural materials like wood to make the most of every shade in this chalky palette at the cooler end of the spectrum.

What sort of materials would work well with these shades?

Smooth wood, polished concrete, fleece and soft textured natural fabrics will all complement the tactile quality of these shades.

Favourite combination from the palette?

I love the combination of smoky Veiled Violet and Grey Steel 4 with a whisper of Marble Swirl 6 (90BB 67/069) that teases you into another room.

To find out more about this trend and all Colour Futures 2016 trends, including Colour of the Year Cherished Gold, visit the Colour Futures website.