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Dulux Trade at New Designers Show

This month Dulux Trade were once again proud to be part of the New Designers 2019. The show, which ran from June 26 to July 6, invited talented design graduates to connect with professionals looking to source the most innovative craft and design.



The two weeks provided an opportunity to go on a journey of design discovery while opening up the creative topic for debate and free-thinking. And in the midst of it all, the coveted Colour in Design Award (CIDA) winners were announced. Founded by Dulux AkzoNobel UK & Ireland’s creative director Marianne Shillingford, the award recognises and rewards outstanding and innovative use of colour in design by new designers at the beginning of their creative careers. The annual award was open to all new designers working in creative design disciplines but Zelma Balode from Glasgow School of Art beat thousands to win the first of two Colour in Design Awards (CIDA).

Winner of the second Colour in Design Award was Ellen Adams from Manchester School of Art who creates beautifully engineered glass vessels that are infused with vibrant colour. Dulux Trade supported CIDA for the third year, offering materials, coaching and expert advice for the winners and runners-up as in the two previous years. The Colour in Design Awards is a charitable enterprise which was created by Marianne, who uses a legacy from her late father to help new designers find success in their field of creativity. Colour is at its heart of the award because she believes that colour is in her blood. Marianne said: “I was lucky enough to grow up on the biggest rose nursery in the UK surrounded by living colour and my job as Creative Director of Dulux is still infused with colour. My dad understood the power of colour to change the way we respond to the world around us and how it unlocked the hidden potential in everything. He would have been thrilled to know that our shared passion for colour is supporting a new generation of creative talent.”

Synnita Cunningham, Senior Brand Manager at Dulux Trade, said: “The award recognises that colour is one of the most fundamental elements of design, with the power to profoundly influence how we feel about a space, textile or piece of art. We saw a fantastic variation in use of colour throughout New Designers this year, with a great many students interpreting our global ColourFutures™ 2019 trend palette, ACT as the basis for their specific designs. The spirit of the ACT palette encourages dynamism and initiative-taking, and this marries perfectly with our objective of helping architects, specifiers and designers to create lasting change, using colour to create environments that have a positive impact on occupants within those spaces.”

Marianne’s Ones to Watch for 2020

Marianne gave her insight into the designers set to impress over the next year. She said: “It seems there is a ‘Northern Powerhouse’ thing going on in design at the moment with expertly executed, individual and inspiring work in spades at the show. “In terms of Universities and Art schools it has to be the Glasgow School of Art, Duncan of Jordonstone and Manchester University who stood out during the two weeks for the quality of their students’ work. “Alongside the winners there are 12 talented ‘Ones to Watch’ who drew the attention of the judges through fresh use of colour in technology, ceramics, illustration and jewellery. Amongst them was Ajharul Choudhury from Brunel University who has designed a clean air sensor that glows in different colours according to air quality and helps us to make choices about the best routes we take whilst walking a cycling.”