Once lockdown ends, we know it’s going to be competitive for jobs so getting yourself in the best possible position is vital, so that you can hit the ground running.
Use this time to refresh your online presence so you’re ready to get back out there and win new work.
Update your social media
With millions of people stuck at home, it should come as no surprise that the average time people are spending on social media has skyrocketed. That’s why it’s more important than ever that your social channels are up to date and active with the best content so if people are thinking about booking a big job for after lockdown, you’ll stand out.
Regularly show off your work by sharing photographs of finished jobs (with your client's permission of course). Have a look through your photos to see what you have that could make a good Facebook or Instagram post that shows off your work. If you don’t have these to hand, have a look at your clients own social media channels or ask if they’d be willing to take a picture for you.
This might also be the time to set up a new channel. Different platforms serve different purposes, for example, Instagram is a great way to show off your finished work to homeowners, whereas LinkedIn might be better if you’re hoping to work for other businesses.
Be a part of the Community
Importantly, just be proactive - post in forums, follow other users, and comment on other people’s posts. Avoid using formal language - social media is a way to speak to people naturally. Adding personal touches, like using someone's first name, offering free advice for anyone trying small DIY, and recommending other professionals such as carpenters or builders, all helps ensure you’re front of mind for when regular work resumes.
Refresh your website
Your website is essentially your store front. Its where potential new customers come to have a look at your work and where first impressions are made.
If you already have a website, look through and check everything is up to date. Ensure you have the correct information displayed, especially telephone numbers, email and other website addresses. While you have time, update your skill set by highlighting all of the skills you offer, to make sure you’re considered for as many jobs as possible.
The best thing you can do for your profile is to get customer feedback. You never know what other great opportunities you may miss by not having recent reviews. You can collect these from the ones left on your social media or on Google business reviews. Don’t be afraid to ask customers if they could write a review for you. Most happy customers would be pleased to do so - and may have extra time on their hands at the moment.
Finally, take a step back and look at everything from a new customer’s point of view. How good a website looks, doesn’t count for much unless your visitors can find the information they are looking for. The last thing you want on a website is a lot of waffle or long paragraphs. People scan web pages quickly so short sentences and bullet points work best.
If you don’t have a website, this is the time to set one up. Don’t worry if you don’t know where to start. There are a number of resources out there to help you create a professional looking website in a few hours. We’ve put together a guide to building your website that you can read here.
Our Dulux Select Decorators scheme also allows you to easily build a profile to showcase your work - why not consider if this is the time to join the scheme alongside other like-minded professionals who are recognised for being at the top of their decorating game.