To assess how sustainable a paint is, there are three simple questions that need to be answered. When you know what's in it, how long it lasts, and how much you need, you can make a realistic judgement about is sustainability.
What's in it?
ICI Paints AkzoNobel and Forum for the Future have worked together to identify important goals for a more sustainable paint including the reduction of both embodied carbon and Volatile Organic Compounds (VOCs). In addition, together we developed a tool called the Environmental Impact Analyser (EIA), an essential tool for our formulating chemists. The EIA measures the footprint of paint in terms of embodied carbon, the amount of greenhouse gas emissions expressed as carbon dioxide equivalents, weight of waste generated and volume of water consumed and guides our choices for paint formulations with lower environmental impact in both our optimised Ecosure.
How long does it last?
Some products last longer and therefore extend maintenance cycles. Using durable products will ultimately have less impact on the environment by reducing not only the quantity of the paint used over the long-term but elements such as the environmental impact of travel, left over paint, waste packaging etc.
How much do you need?
Choosing products with higher spreading rates without compromising on opacity will mean it goes further.
During 2011 AkzoNobel launched plastic cans with 25% recycled content. This new can which includes 25% recycled content, helps us to achieve up to a 19%* reduction in carbon footprint of our cans of paint versus our virgin plastic can.
From May 2011, Dulux cans, lids and handles started to become grey (from the current white) meaning they are made from 25% recycled content. Communication of the can 25% recycled content also appears on the lid of each container. The cans have been subjected to highly robust technical and logistics tests by the AkzoNobel packaging team, in conjunction with the can supplier.
- % decrease gCO2e vs std plastic can (average of 2.5 & 5L can) calculated using Environmental Impact Analyser, Forum For the Future