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Welcome to Dulux Trade's new Colour Palette

colour palette

24.04.2015

Bursting with the freshest and most popular shades of the moment, the latest colour palette and digital tools from Dulux Trade have just launched. With a staggering 2,079 tones - reflecting the most used and on-trend colours, it's an essential colour package for any specifier in helping them to design, create and totally transform architectural spaces.

At Dulux Trade, we understand the impact colour can have on design. Colour is an intensely individual choice, so this extensive suite of innovative tools is designed to make it easier for designers, architects and other specifiers to select, share and specify hues in a way that adds a whole new creative dimension to projects.

Colour Services Activation Manager at Dulux Trade, Joanne McMullen explains: "We know how important it is to offer the right selection of hues, so we felt that this was the right time to review and extend our professional Colour Palette range. We looked at global colour popularity and current trends to create a range of hues reproduced to a high quality in both physical and digital formats."

"We also used this as an opportunity to update the look and feel of the fandeck so the new design is more robust and easier to navigate. By removing some of the subdivisions present in previous versions, the layout better reflects the flow of the artists' colour wheel."

Now complete with an increased neutrals section and over 800 new shades, the fandeck is arranged by hue with clearer sections - making it intuitive to use with improved chromatic colour flow and an added tonal structure for each stripe card.

However, what sets this colour package apart from the rest is the digital aspect that allows specifiers to create something that is completely new and exciting - bringing designs to life and, therefore, providing clients with a highly sophisticated visual aid.

With a free tablet app - called 'Dulux Trade Paint Expert for Interior Designers' - users can easily create digital moodboards to share with clients. With simple colour coordination and selection, specifiers can also incorporate external imagery into moodboards, using the interactive gallery for inspiration.

The 'Dulux Trade Paint Expert for Specifiers' now features a visualiser functionality, along with the completely updated colour fandeck range, with full LRV information also displayed. Additionally, the digital suite of tools includes a Colour Palette plug-in where users can import exact colours into CAD and Photoshop packages.

This is a truly integrated and flexible set of professional colour tools, specifically developed to provide fresh inspiration and support to specifiers and designers. Furthermore, being backed by a trusted brand that understands the transformational power of colour, users can have complete confidence that these thoughtfully designed tools will help facilitate specifications to meet client requirements.

For more information, please log in to the website: www.duluxtrade.co.uk where specifiers and designers can download the updated Dulux Trade Colour Palette Tools and register for a new fandeck.

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