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The power of your business card

THE POWER OF YOUR BUSINESS CARD

I had a call from a customer the other day who I had not seen for 20 years. It turned out that he had a big project decorating a new housing development and needed a painter he could trust to deliver great work. He remembered the quality of the job I did for him all those years ago, and had dug out my old business card to try to get hold of me.

Now, they may be seen as old-fashioned by some, but I'm a firm believer in the power of the business card. I've always used them, and I've made sure that, over the years, I kept my landline and mobile phone numbers the same to make it as easy as possible for customers from years ago to get in touch. As a result, a customer I last spoke to decades ago has been able to call me up again, and I've been able to secure more great work.

That's why, whenever I come across people starting out in the trade, I always recommend they have a set of good quality, distinctive business cards printed, and that they stick with the same phone numbers. I also suggest using paper with a nice personalised letterhead for invoices and quotes to make you look professional.

Good work is remembered by customers long after you have finished the job and packed away your paint brushes, and you never know when they might need your services again, so make sure your number?s there when they need it!

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