Duncan Lochhead, Commercial Marketing Manager at Dulux Trade, explains how Dulux Trade is helping specifiers select more sustainable paints.
Why is it so important for specifiers to take sustainability into account during the product selection process?
We are seeing a shift in the culture surrounding sustainability. Previously, and especially during the height of the recession, specification in construction was largely driven by cost. However as the financial climate has altered, factors such as wellbeing and sustainability are becoming more of a focus in projects due to assessments such as BREEAM and SKA, as well as energy efficiency regulations, like Part L of the Building Regulations (Conservation of fuel and power).
This has made it more important than ever for specifiers to find paint and other products that don't just offer sustainable performance, but have been sourced and manufactured as sustainably as possible and can be disposed of at the end of their life in a way that minimises their environmental impact as well.
What support is available to help specifiers select sustainably?
To help specifiers find paints and other materials with the best sustainability credentials for their project, many manufacturers are having the lifecycle of their products appraised by independent third parties to receive certification, such as Environmental Product Declarations (EPDs).
EPDs give a detailed breakdown of the environmental impact of a product over its full lifecycle, from manufacture, to usage, through to final disposal, including the resources used to make it, such as water usage and air emissions. As such, EPDs provide full, quantified information to support specifiers in making their product selection as sustainable as possible, enabling specifiers to gain rating points towards SKA and similar sustainable construction schemes.
Does Dulux Trade have any EPD certified products?
Yes, we have five EPDs, covering 67 products in our Ecosure, Diamond, Vinyl and Flat Matts, Dry Wall Primer Sealer and Weathershield ranges. These EPDs demonstrate their impact on the environment, from manufacture to performance in-situ through to end-of-life disposal.
In fact, Dulux Trade is the first paint manufacturer to be given EPD certification. They were awarded following an in-depth Life Cycle Assessment (LCA) of our portfolio, which calculated the impact of each of the paints over its entire lifetime.
You can read more about the sustainability support provided by Dulux Trade here.