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The internet is increasingly becoming the first port of call for consumers as they shop around for services that they need, so it's not surprising that more businesses than ever are setting up new websites in a bid to win more work. However, the findings from a new report suggest that companies need to make sure their website is up to scratch if it is to be attractive to potential customers.
The survey, conducted by website providers, 1&1 Internet, found that over a third of people have avoided working with a company because its website is slow or hard to use. Over 70 per cent of UK web users claiming to be regularly inconvenienced by troublesome websites, so the findings would suggest that a lot of businesses are at risk of losing prospective work.
Based on the findings of its survey, 1&1 Internet has provided small business owners with a few key tips to make sure users aren't put off when they visit their site. The advice includes making sure that no large files or videos are on the site, as they can slow a website down. What's more, with almost 50 per cent of the survey respondents claiming that website maintenance and upgrades had inconvenienced them, the best option is to make sure that any work to improve a site is carried out late at night, when it's less likely that people will be using it. .
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